# The eCommerce Manager’s Website Optimisation Playbook

Uncover the website issues holding back your sales with this clear, actionable plan for optimising any ecommerce website.

## Find What's Losing You Sales

**Once you've read, you'll be able to:**

- **Define your KPIs:** Pinpoint the metrics driving your growth (or lack thereof).
- **Create customer personas:** Understand your audience for better-targeted improvements.
- **Use customer feedback tools:** Collect and analyse the insights that matter.
- **Work with heatmaps and recordings:** Spot hidden friction in user behaviour.
- **Use an optimisation framework:** Turn your data into testable, revenue-boosting changes.

**Plus, gain** access to our **message mining GPT** to:

- Analyse customer feedback at scale.
- Surface actionable insights in minutes.
- Focus on fixes that increase revenue.

## Get the Ultimate Guide to Optimising Your Ecommerce Website

100% certain your website's conversion performance is the best it can possibly be? If you are, put your feet up - you, my friend, have completed ecommerce. If not, this is the playbook you need.

Use a methodical checklist and optimisation framework to find every conversion leak and fix it. Get shoppers **buying now**, **buying more** and **buying again**.

Built for eCommerce teams who want faster decisions and more, quicker conversions.

### [CRO Insights Service](/content/en-gb/pages/cro-audits/index.html)
Uncover the reasons why visitors don't make a purchase and identify the key areas to fix first.

### [Ongoing CRO Service](/content/en-gb/pages/conversion-rate-optimisation/index.html)
Going from Insights to Action with our in-house Design, Development, and CRO strategy team.

### [Rebuild to Convert](/content/en-gb/pages/shopify-redesign/index.html)
Conversion-led Shopify rebuilds that convert traffic into buyers.

### [Design Consistency Checklist](/content/en-gb/products/design-consistency-checklist/index.html)
A practical checklist to identify design inconsistencies that reduce trust, increase friction, and hurt conversion rates.

### [The FOMO Formula Cheatsheet](/content/en-gb/products/the-fomo-formula-cheatsheet/index.html)
A practical cheatsheet for adding credible urgency that reduces hesitation and increases conversion.

### [10 CRO Myths Debunked](/content/en-gb/products/10-cro-myths-debunked/index.html)
Debunk 10 common CRO myths and learn what actually drives conversion rate improvements.

### [The Anatomy of the Perfect Product Page](/content/en-gb/products/the-anatomy-of-the-perfect-product-page/index.html)
Proven product page blueprint to increase conversions.

### [The CAC Defence Checklist](/content/en-gb/products/cac-defence-checklist/index.html)
The checklist that shows you how to make your website finally pull its own weight, so you can scale without getting slaughtered by rising Customer Acquisition costs.

### [The A/B Testing Kit v1.2](/content/en-gb/products/the-a-b-testing-kit-v1-2/index.html)
A practical tool for running effective eCommerce optimisation experiments. Designed from the format we use at Blend - to focus your thinking, measure what matters.

### [Card Sorting Research Simulator](/content/en-gb/products/card-sorting-research-simulator/index.html)
Run detailed card sorting research in under 3 minutes to improve navigation, boost conversions, and skip the £10k fee.

### [What is a CRO Insights Audit?](https://youtu.be/-owdNEpkX74?si=jcOEg9mq02UjTdGo)