10 CRO Myths Debunked
Stop wasting time on "best practices" that don't apply to your store. Our fast, practical guide that clears up the most common Conversion Rate Optimisation misconceptions. You'll learn what to focus on instead, how to spot misleading tests, and how to build a CRO strategy that improves revenue.
What You'll Learn
- CRO myths that waste the most time
What people get wrong, why it's misleading, and what to focus on instead. - How to spot "false lifts" in testing
Avoid being fooled by seasonality, novelty effects, tracking issues, and noisy data. - What actually drives conversion improvements
The levers that tend to matter most: clarity, relevant, friction, trust and motivation. - A simple, repeatable CRO process you can run every month
Go from research → hypothesis → test → learn without relying on opinions or random ideas. - What "quick wins" are usually low impact
When tiny tweaks and cosmetic changes don't move revenue. And why. - How to prioritise CRO work by impact, not effort.
A practical way to choose what to test next across product pages, cart, and checkout.
Debunk the Myths. Focus on Change that Drives Revenue.
CRO gets noisy fast. Hot takes, recycled tips, and one-size-fits-all advice. This guide gives you clarity and direction so your team can make smarter decisions, run better experiments, and improve conversion rate with confidence. If you're working on an ecommerce site (Shopify or otherwise) and want results you can defend, start here.
CRO Insights Service
Uncover the reasons why visitors don't make a purchase and identify the key areas to fix first.
Ongoing CRO Service
Going from Insights to Action with our in-house Design, Development, and CRO strategy team.
Rebuild to Convert
Conversion-led Shopify rebuilds that convert traffic into buyers.
Design Consistency Checklist
A practical checklist to identify design inconsistencies that reduce trust, increase friction, and hurt conversion rates.
The FOMO Formula Cheatsheet
A practical cheatsheet for adding credible urgency that reduces hesitation and increases conversion.
10 CRO Myths Debunked
Debunk 10 common CRO myths and learn what actually drives conversion rate improvements.
The Anatomy of the Perfect Product Page
Proven product page blueprint to increase conversions.
The CAC Defence Checklist
The checklist that shows you how to make your website finally pull its own weight, so you can scale without getting slaughtered by rising Customer Acquisition costs.
The A/B Testing Kit v1.2
A practical tool for running effective eCommerce optimisation experiments.
Card Sorting Research Simulator
Run detailed card sorting research in under 3 minutes to improve navigation, boost conversions, and skip the £10k fee.